These days #PRgirls are always on the move. We are busy, super busy and like journalists, we sometimes do not have time to read emails and follow up as soon as we would like to. But don't get me wrong, we do make time for things that matter and news and trends that keep us in the know.
So how do us girls stay on top of the news—with news and happenings going on at the speed of light, you'd probably wonder how. Here's a few resources that I personally use and recommend you should utilize as well. Read more for more details.
Okay, I get this every single morning. Along with my subscription to various other outlets (like Washington Post and NY Times), but to be honest—this is my first pick of them all. This is a very fun read and literally, they sorta make it fun with the off the line, cliché pick-up headlines. These are written by two journalist #girlbosses, too. I love how diverse the storylines are and that the daily e-newsletter covers topics from finance to international headlines and entertainment to politics. It's important to keep abreast on various topics because it's not always about you and your PR industry. Be open-minded and aware of your surroundings. Know what is going on in the world around you.
Help A Reporter Out (HARO)
Subscribe ASAP and get alerts sent to your inbox three times a day. As a PR practitioner, it's your job to help the journalists, build that initial relationship with them and tell your story. It's your job to cover YOUR client and brand, then they'll do the magic :) HARO will send alerts on every-single-thing. So when an opportunity arises and you see a potential feature or quote you can use a client as an expert for or contributor, well go for it.
I know you're wondering why this is even here. You go on Google all the time and probably see what's trending on Twitter, so why? Well, this feature right here is the coolest thing that I ever discovered. It's like Twitter but without the chit chats and convos, it's an in-depth analysis of buzzworthy topics that people are searching for on Google....like at this very moment. It's narrows down to demographics, time and categories. It even visually shows a graph of impressions, how popular it is, etc. You know what else this is useful for: knowing what times your audience is most active on based off a product launch, trending topic or main event. Google.com/Trends....go. there. right. now.
If you want to skip the subscription emails from filling up your spam inbox and just view stories on your desktop or app, well then here is your tool! Yes, this is quite similar to a Twitter, but not really. It's like a blogroll of feeds all combined into one. You can customize your categories and follow your favorite bloggers, news outlets, podcasters and YouTube Vloggers. I love to have this open and read blogs during the very few half hours I get during my day. I mean really, who has time to read a book when you can read blogs on top of blogs and articles in your Feedly.
How do you stay in the know? What tools do you like to use to stay on top of the trends? Share below!