So Instagram just announced that they are making major moves on their platform. They are changing their algorithm and it's driving everyone on my feed crazy. I know you saw everyone post that graphic of "turn your notifications on" ish. Yeah, annoying. But this simply means a few things. Your feed will turn into a streamline of photos with the people you engage with the most. If you like a person's photo more times than another, then you'll most likely see that person again on your feed. If you don't, well, it makes sense because you don't engage in likes, comments or video views.
And that's beyond the point. You're trying to overcome this 'gram update so that more people can be engaged in your photos and it's definitely possible. You just have follow these simple tips and be consistent with it. Make people react to your posts and let them engage with you. Here's how:
It is important to communicate and connect with your online community. You don't want to just post a photo and leave it at that with no call to action whatsoever. Comment back and keep a conversation going. Interact with your followers by posting a variety of different posts like a quote of the day, write a prompt as your photo's caption, or post photo of a giveaway item.
Polish Your Photos
You know an annoying Instagram pet peeve of mine? Ugly memes and random ads selling waist trainers and pills to grow hair, etc. Instagram was originally meant for raw, original content that people upload to share their story and experiences. It was meant to bring your pictures and experiences to life, with that one compelling visual. Compelling. Visual. These are key words to take note of when uploading content to your page. Embrace your brand's color palette. Pay attention to the balance of posting candid photos vs. designed graphics. Mix it up with flat lays and close up images. I can write all day about the art of the perfect Instagram feed. But just remember this...a polished feed will get you likes.
Hashtags Are Your BFF
Use relevant hashtags that tell the story of each individual photo. Every photo is different. Craft hashtags that best fit each one. Hashtags leverage your Instagram's exposure and opens a new channel for other users who aren't following you to see your feed.
How do you feel about this new update? I honestly don't mind it.