I started an Instagram takeover campaign back in August for Washington Women in Public Relations to show our members what it's like to work in PR. I love everything about this industry and am amused at how vast our job roles can be. It can range from a crisis communications specialist to a media relations manager, or even a brand strategist to a community manager. When I go to networking events, I get excited meeting new people and hearing their job titles. Something about it is so thrilling because the field is steadily evolving and so should our jobs.
Anyways, the cool thing is—everyone has a different position and everyone that is a public relations professional doesn't do the same tasks that I do. At my job, I am a digital communications specialist. I manage and oversee the organization's digital strategy, new media and e-communications.
A lot of my background in journalism and traditional PR still plays a big role in how I share and develop content on my organization's platforms in order to engage with specific target audiences. I even have time to be creative through my writing and visuals. Some days are more eventful than others, but this pretty much sums up what I do.