Since I live in Washington, DC and went to college in the area, many of my PR internships were nonprofit and government based. Now I know...every girly girl has that die-hard dream to work with a realm of fashion, beauty and lifestyle clients. I know I do. With my recent internship with BrandLink DC, I fell in love with the clientele we had.
Sad case, but DC is not a fashion city and there is no way I am moving to NYC or LA, so my hope is to work with local boutique clients in the future to keep me sane with brands in this niche. Anywho, Fashion PR Con was so much fun! I actually went with my cousin because she is in PR & marketing and wants to work in beauty PR—and she lives 30 minutes from NY, so we attended it! Met a range of publicists who ran agencies on their own, a representative from Levo League and an Elle Magazine editor to name a few. See some highlights and click to read more.
This blog post below was originally published on Fashion PR Confidential.
Last weekend marked another Fashion PR Confidential in New York City at We Create NYC. Fashion PR Girls (and boys!) from all around the USA met for a two-day intensive workshop where they learned from industry influencers on the ever-changing world of Public Relations.
Danika Daly of Danika Daly PR and Crosby Noricks of PR Couture gave attendees a crash course in pursuing a career in Fashion Public Relations, shedding light on everything from The 3R's of pitching (the right person, the right time, and the right story) to CYB (covering your bum bum) with clients!
Guest speakers included Jaclyn Siu, Digital Marketing coordinator at RocNation, Ruthie Friedlander, Deputy Editor of Elle.com, and Freyan Billimoria of Levo League. Quirky ways to win an editors heart, following your passion, and visual frame-working in career development were all important takeaways for attendees.
All the information made our attendees hungry to snack on some Designer Whey protein bars!
The weekend ended with a speed networking session featuring some of the boldest and brightest in the NYC PR Spectrum such as Small Girls PR, The Dana Agency, Rich PR, and The Avant Collective. Attendees got to practice their elevator pitch and put their networking skills to use!
If gaining tools of the trade and graduating from Fashion PR Con Academy wasn’t enough, our PR girls and boys walked away with a pretty sweet swag bag filled with goodies from Ashley Brooke Designs, The Sad Shop, Rifle Paper Co., PR couture, Jewelerry, Pretty Please Nail Polish, and Kitsch hair ties.
And then it was time for Fashion PR Confidential graduation! All attendees received a certificate and a sweet treat from Carly's Better Bites to celebrate :) Two days of laughter, networking, and most importantly PRogress left Fashion PR Confidential attendees ready to take on the world of Public Relations. The connections made and information gained built a strong foundation for the future game-changers of Fashion PR!