Want to know my social media secrets? I'm about to tell you what apps I use at work and for my personal clients. And guess what, these apps are all free. I'm not ballin' and am always on a budget, so if you're on the same page as me, well, great!
As a social media manager, you am the content creator, the story teller, the graphic designer and copywriter all in one. Now, I am no perfectionist. I personally still struggle with strategizing and planning how I want to publish what and when even when I have the data and analytics right in front of me. I still have a hard time on picking the best filter, or deciding if I designed a favorable graphic enough to my liking. However, what I can say is that these apps are seriously my best friends for scheduling and managing my content. See why I use these apps and why I prefer to use them than other similar apps. Hit the jump for deets!
So don't judge... This used to be a app on iPhone and Androids, but is still fully available on your desktop. And I use it faithfully as my alternative to HootSuite so I can track conversations and hashtags I want to follow and be active on. It's a great dashboard very similar actually, except it doesn't offer any other platform but Twitter or metrics, but who cares. I want to see what I want to see in the most convenient way possible and TweetDeck sure comes in handy. And if you're wondering about metrics, well I go to the Twitter platform itself to track my metrics.
Again, many of you can ask why I use this when HootSuite has it and more. I love it for its minimalism. Not only does it pre-schedule content for you in automated optimized times of the day, but it shows you a calendar view of what you're posting and when so that you can see in between the gaps and fill-in content accordingly. It also publishes content via Twitter, Facebook and LinkedIn....so this is perfect especially for me managing content for my day job. At work, we promote a lot of our executive director's and president's posts and media content that was garnered in several media publications and LinkedIn is the perfect spot to cross-promote those types of content. I also love how BufferApp shows how each post that was published is doing metrics wise and pre-automates a graphic for when you're about to post. Pretty handy to me.
Replay, Now Quik (Updated: June 16, 2016)
Do you see a lot of animated play-by-play videos and wannabe GIFs on my social channels? All credits goes to this app. I love this app because of its fun video transition filters and add-on audio that you can insert directly from your ITunes library. The only thing is that you have to develop your graphics in advance and order them by frames accordingly. See the next app to know how I create some of my graphics.
I always feel like I am cheating on Adobe PhotoShop and InDesign when I use my Canva, but this app right here is amazing. Trust me, you do not need to be a graphic designer to learn how to use this easy drag and drop design tool. There are pre-made templates, free graphics and icons and fonts and just a bunch of cool assets in this app to make your graphics pretty. This app is available via iPad and on your desktop...have fun!
I love Instagram's filters, but I love VSCO Cam's filters even more. Something about the tones and fades and contrasts makes my photos more professional looking. Swear by it. This is my go-to app for adding that final touch to pictures. Now I know some people prefer to publish raw, hi-res images without filters and that's okay. To each, it's own.
LaterGramme, Now Later (Updated: April 25, 2016)
Before HootSuite added their Instagram function, I used this and actually still do for work and for personal clients. I avoid HootSuite's dashboard and just get straight to the scheduling by posting my Instagram posts on here in advance. The only disadvantage to this is that you can't pre-schedule videos, in fact, you can't do that on HootSuite either. This app is easy to use and let's you schedule your posts at your own times. You def need to check it out!