Pitching ain't easy... more on that in another post. But really, the work doesn't get done by itself. I am starting out this post in this way because lately I've been getting queries to "do PR" for them, and I have some concerns about this.
Honestly, I simply decline. Why? Because you do not have a story to show and tell, at least not yet. I'm not saying I can't do the job and that you shouldn’t try. I’m saying that I recommend other steps first (like building your digital presence and doing this). When there's a foundation that needs to be built, then that's when YOU as an entrepreneur, small business owner or whomever you are, need to take action and build your credibility. You can’t just skip a whole step and expect to get media coverage.
The first thing a journalist will do is look you up. They want to know what you've done, and if they can't, then why should I try pitching you to them? Publicity is great, but that's not all there is to be considered successful. If you can get media to notice you for the work you've done and reach out to you to attend or speak at an event, then something is right. And you're steps closer to earning opportunities and even better, the media placements you wished for. But it takes time. If you are emailing me to get publicity and you don’t even have a social presence…take a few steps back and let’s work on that first.
Get this. You also are not alone. The hardest part is, there are millions of millennials just like you out there that are starting a side hustle, opening a business, launching an e-book or starting a blog. There are even so many people like me who are branding strategists and PR consultants. Instagram "models" didn't just wake up one day with 100K+ followers. They built that followership and audience because they earned their fanbase. Like consumers, we have to have an interest in someone or a product in order for us to pursue a call to action like join their workshop, buy their clothes or download their new mixtape.
PR isn’t going to get you heard. I think that's one misconception people and new business owners think about. They automatically think getting someone to do your PR will get the job done. But there's other misconceptions too, like those that think fliers are the only way to spread the word. Or "I have to have a website in order to do business and make connections...". And I'm not saying this is easy, but with a market so saturated, you have to really hustle hard and take the time to know who your customers are, where they go to, what they like to read, what they do for fun…your demographics truly matter. If you dig deep to your brand’s value and you start growing your fan base, that’s something to take note of. People are noticing you and in time journalists will, too.
I lowkey ranted, but if you need assistance in building your brand and digital presence. Let’s chat.