"How do I make my Instagram look pretty?"
"Why are their photos + graphics always on point?"
I get this question all the time and you really have to have an eye for design. You also need to visualize everything as a whole. There's a method to this branding madness. This doesn't mean you have to be a graphic designer, but you need to know the quirks to making things look good. I mean really, people truly post their good pics on the 'gram and nothing less. Think about it that way, just on a more visual, strategic and themed-way. It's more than just fine tuning your pics to adjust the brightening and clarity. You are painting the picture for your brand. I'll break it down below. Hope you follow through and let me know what you think!
First Things First, Get Your Visual Branding Right
You're brand should have these at least these main elements in order to have an identity. These elements make your brand what are they are, it's what people first see and distinguishes your brand from another. If you don't consider any of these, then take a step back and grab you a graphic designer real quick. If you plan to develop graphics to post on your social media pages, this is a must to consider.
Use those Elements to Make Poppin' Graphics
This is where planning an editorial calendar comes in handy, more on that in this blog post. After developing your brand elements as stated above, you can create graphics to post here and there in between different types of posts. My favorite app is Canva (there's a ton more) but this is the platform where you can develop just about any graphic and with its ease, you can incorporate your branding elements in it. Create graphics like:
Take Quality Photos...Key Word: Quality
Instagram was created so users can share great pictures and tell a story. Pictures, as in pictures they took themselves. Note: I'd recommend you to take your own photos and use other people's photos at your own discretion. It won't hurt, but hey, it's more authentic to post your own photos than using someone else's to convey your brand. In addition, it takes a lot to post a great quality photo (same goes for video clips). Just some things to keep in mind if you want that beautified photo:
Post Your Photos and Find a Balance
The secret to showing a compelling, yet sleek look is to not post the same type of content every time and after one another. This is what I mean as it really makes sense for Instagram, lol... Here are some things to consider when beautifying your brand:
Speaking of Instagrams, I uploaded (above) some of my favorite pages that I love to look at. If you look closely at their pages, you'll see how they incorporated these factors into their visual branding. If you incorporate your branding elements, take quality photos and plan your content accordingly...that may do the trick. Test it out!