Three Tips to Be Productive in Content Creation
One thing I like to say is that you have to make plans to plan...and that's about as strategic as it can get. I get a lot of questions from clients on how to become more consistent in their content creation planning. Many of you are launching new blogs, a new Instagram, Twitter and have to put content out in order to bring traffic to your platforms.
Trust me... It takes time, but it also needs to be a habit that you're willing to adapt as part of your lifestyle. If you can brush your teeth and wash your face every morning, then you can take the time to write and plan out content. If you can't, then why are you launching a business anyway? You have customers and readers that you need to grow and retain. If you won't make time and necessary steps to make plans and to plan...well maybe this entrepreneurial lifestyle ain't for you. That being said, here are three quick tips to being productive and consistent in content creation:
Analyze your Audience, then Schedule Accordingly
You can post everyday if you want, but I'll tell you right now, you're wasting your time. You can post every month if you want to, too. But don't just do it without really paying attention to your followers. I like to think about these questions first:
- Which platform has the most followers?
- Which platform has the least followers?
- What is the most popular day that my blog gets the most visits?
- Is my blog even getting visits? If not, why not?
- What types of posts are my followers liking? Commenting on?
And then to my strategy I like to keep in mind:
- Twitter: Tweets come and go instantly. The lifespan of a tweet is gone within seconds. Whether you have a high or low follower count, you need to be pretty active regardless. If your count is low, try retweeting other relevant content, cross-promote your blog posts to your Twitter, try reposting Instagram posts if need be. Join a Twitter chat. Get your engagement up.
- Instagram: This platform is pretty popular and favorable for many who have social media accounts. You might have the most follower count on this platform and want to increase engagement. Listen up, it's okay. You can post once at least 1-3 weeks here, even with a low follower count. Let me explain in this post.
- Facebook: Because the algorithm has changed a ba-jillion times on Facebook, I'll let you know that this is probably the hardest platform to really grow your engagement. I've managed Facebook for major national organizations and I've seen this across many organization's pages both big and small. Unless you want to spend a few bucks on ads here or there (they're affordable!), that may be the best route to get more exposure and outreach to more people. Again, know your time and use it wisely. But be realistic about where your audience is too.
Develop an Editorial Calendar to Help Forecast
The purpose for creating an editorial calendar is to have content planned out well in advance. Your calendar is filled with important dates that you can tie your content with. It helps you look at your business timeline inside and out, see the gaps for what may be missing, what needs to be covered and to avoid repeats. You can use your editorial calendar to forecast these topics and save you time from thinking of blog posts to write the day of. Your calendar is your best friend when it comes to content marketing because if you are serious about being relevant and consistent, then you should always put quality content out, not half a$$ rushed content. Yeah, I said that, haha.
I have two examples on editorial calendars that I created for similar clients, and the examples are more catered to social media platforms, but you can use this concept to plan for your blog. Tip: Do this on a Google Sheet. You'll have content saved automatically and you can access it anytime, anywhere. The first tab pretty much highlights important dates and observations. I do not necessarily want you to put every single holiday, but you can add internal dates such as a product launch of yours, what your blog topic of the day may be, etc.
hatever that topic may be, this will help forecast your content. The other tabs is the actual content. One can say, why can't I just do this in a HootSuite, or put this is TweetDeck and call it a day? And really, you can do that too. But there's a formula to my madness, and I create content for a whole week or month in advance on a Saturday morning, and then schedule in advance. When people think I am posting everyday, I'm not. It's because the content was already created. If you are a consultant and create content for your clients, they'll need to see content well-in advance too to approve. Here are my samples:
Take Advantage of Pre-Scheduling Tools
Remember I said if you are posting...manually...e-v-e-r-y-d-a-y, then you are wasting you're time. And trust me, people are doing that. If you are comfortable in doing this, well kudos to you. But pre-scheduling is the way to go! I personally like Buffer, but you can use HootSuite. You can also pre-schedule directly on Facebook, or on Tweetdeck for Twitter. To each, its own. I wrote about a few of my fave scheduling tools (and others) here.