Communications Plan: National PTA’s Back-to-School PTA Proud Campaign 

Industry: Nonprofit/Education
Specializing: Blog Social Influencers, Digital Strategy

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On the heels of the recent launch of the movie Bad Moms (that spun a comedic act of how bad PTA moms are) and back-to-school season, I created a PTA Proud digital campaign to enlighten and reinforce the PTA brand and name.

The campaign included several digital activations including a #PTABack2School Twitter chat with PTA’s president Laura Bay and other stakeholders in the education space and a template PTA Proud profile image for social media users to upload as their own.

As part of my role as digital communications specialist, I also managed Laura Bay’s Twitter and content. I developed the Twitter chat questions, designed the branding and answers on behalf of the PTA president.

Twitter Chat