National Teacher Appreciation Week #ThankATeacher Campaign
Specializing: Digital Strategy, Social Media Content Development
National PTA teamed up with National Education Association and led the digital strategy for the #ThankATeacher social media Facebook campaign to engage users with a nostalgic approach to share content and leverage a digital community interaction.
I led the digital strategy and social media branding and collateral for the campaign. Throughout the week, I produced a “question of the day” that sparked conversation, an interactive quiz via Buzzfeed where users can pick which teacher best fits their personality and an infographic that National PTA launched midweek that showcased the fun facts and stats about teachers across America. The Facebook posts generated 466,112 impressions and more than 6,000 shares and likes. Click the images to view more.
Click the graphics to view on National PTA’s Facebook page:
Association for Media and Publishing
"Bronze" for Best Social Media Campaign