With a love for storytelling, creativity and culture, Catherine fell in love working with brands to help foster relationships and create inspiring impact. Through strategic, contemporary methods, she works closely with emerging and established brands from corporate retail to nonprofits, health communication and government, to food and lifestyle.
By cultivating and honing integrated marketing strategies to engage with niche audiences, Catherine provides media outreach to garner earned news coverage in top tier media publications and develops buzzworthy influential digital campaigns for her clients.
Catherine, an avid foodie herself, launched a community platform for boba tea tastemakers and connoisseurs alike called The Boba Social.
A proud Terp, Catherine graduated from University of Maryland, College Park with a degree in communications. When she's not on her laptop, she's probably treating herself to a cosmo-tai at Drybar or drinking a London fog latte...okay and maybe a boba milk tea.
She's been:
Featured in Washington Women in Public Relations Power Points blog series
Included in AdAge's Agency Brief: Cultural Trends, Tanzanian Teens and Everything in Between" article
Presented at 2017 ColorComm Conference on "The Future of ColorComm" pitch competition
Recognized as one of nine fellows for ColorComm: Women of Color in Communications 2017 Fellowship Program
Presented at National PTA's 2016 National Conference "Social Media Best Practices" workshop with Good Housekeeping editor Meagan Murphy
Presented at National PTA's 2016 National Legislative Conference workshop "Creating More Traffic: Using Your PTA Voice in the 21st Century"
Hosted National PTA's "Digital Communication Best Practices: Leverage Digital Platforms to Engage" webinar
Co-hosted U.S. Department of Veteran Affairs VA News Episode 550
Quoted in SumAll's "The Social Media Best Practices Handbook: 13 Experts Give Their Perspective on the Industry" article
Recognized as 2013 Ketchum's MindFire Winner, a business challenge that Ketchum posts on behalf of their Fortune 500 clients
